:root{
  --black:#0C0C0C;
  --black-2:#151515;
  --bone:#EDE7DD;
  --bone-2:#E3DCD0;
  --bone-dim:#9A948A;
  --ink:#0C0C0C;
  --ink-2:#54504A;
  --ink-3:#8F8A80;
  --red:#A81219;
  --red-deep:#8A0E14;
  --red-lit:#D9302F;
  --paper:#EDE7DD;
  --paper-2:#E3DCD0;
  --hair:rgba(12,12,12,0.14);
  --hair-dk:rgba(237,231,221,0.16);
}
*{margin:0;padding:0;box-sizing:border-box;}
html{scroll-behavior:smooth;}
body{
  background:var(--black);color:var(--bone);
  font-family:'Inter',sans-serif;font-size:17px;line-height:1.6;
  -webkit-font-smoothing:antialiased;overflow-x:hidden;
}
h1,h2,h3{font-family:'Space Grotesk',sans-serif;font-weight:700;letter-spacing:-0.035em;line-height:1.03;}
a{color:inherit;text-decoration:none;}
img{display:block;max-width:100%;}
strong{font-weight:600;}

.wrap{max-width:1260px;margin:0 auto;padding:0 44px;}
.narrow{max-width:760px;margin:0 auto;padding:0 44px;}
@media(max-width:700px){.wrap,.narrow{padding:0 22px;}}

section{padding:140px 0;}
@media(max-width:700px){section{padding:82px 0;}}
.dark{background:var(--black);color:var(--bone);}
.dark2{background:var(--black-2);color:var(--bone);}
.light{background:var(--bone);color:var(--black);}
.crimson{background:var(--red-deep);color:var(--bone);}
.crimson .eyebrow{color:rgba(237,231,221,.72);}
.crimson .lede{color:rgba(237,231,221,.82);}
.crimson .btn{background:var(--bone);color:var(--black);}
.crimson .btn:hover{background:#fff;}
.light .lede{color:var(--ink-2);}
.light .eyebrow{color:var(--red);}
.light .split-copy p{color:var(--ink-2);}
.light .split-copy p strong{color:var(--black);}

.tint{background:var(--black-2);}

.eyebrow{font-size:0.7rem;letter-spacing:0.2em;text-transform:uppercase;color:var(--red-lit);display:block;margin-bottom:26px;font-weight:600;}
h2.big{font-size:clamp(2.1rem,4.6vw,3.5rem);max-width:17ch;}
h2.wide{max-width:24ch;}
.lede{font-size:1.1rem;color:var(--bone-dim);max-width:56ch;margin-top:26px;}

/* header */
header{position:fixed;top:0;left:0;right:0;z-index:60;background:rgba(12,12,12,0.92);backdrop-filter:blur(14px);border-bottom:1px solid var(--hair-dk);}
nav{max-width:1260px;margin:0 auto;padding:16px 44px;display:flex;align-items:center;justify-content:space-between;gap:24px;}
@media(max-width:700px){nav{padding:14px 22px;}}
.logo{display:flex;align-items:center;gap:11px;}
.logo-mark{width:26px;height:26px;object-fit:contain;flex-shrink:0;}
.logo-text{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:0.95rem;letter-spacing:-0.02em;white-space:nowrap;}
.nav-links{display:flex;gap:34px;font-size:0.76rem;letter-spacing:0.09em;text-transform:uppercase;font-weight:500;}
.nav-links a{color:var(--bone-dim);transition:color .2s;}
.nav-links a:hover{color:var(--bone);}
.nav-cta{background:var(--red);color:#fff;padding:11px 22px;font-size:0.72rem;letter-spacing:0.09em;text-transform:uppercase;font-weight:600;transition:background .2s;white-space:nowrap;}
.nav-cta:hover{background:var(--red-lit);}
@media(max-width:980px){.nav-links{display:none;}}

/* hero */
.hero{display:grid;grid-template-columns:1.1fr 0.9fr;min-height:100vh;align-items:center;padding-top:60px;}
@media(max-width:900px){.hero{grid-template-columns:1fr;min-height:auto;padding:120px 0 0;}}
.hero-copy{padding:0 44px 0 max(44px,calc((100vw - 1260px)/2 + 44px));}
@media(max-width:900px){.hero-copy{padding:0 22px 64px;}}
.hero h1{font-size:clamp(2.4rem,5.2vw,4.3rem);max-width:15ch;}
.hero h1 em{font-style:normal;color:var(--red);}
.hero .lede{font-size:1.14rem;max-width:46ch;}
.hero-actions{margin-top:40px;display:flex;gap:28px;align-items:center;flex-wrap:wrap;}
.hero-img{width:100%;height:100vh;object-fit:cover;object-position:center 20%;}
@media(max-width:900px){.hero-img{height:58vh;}}

.btn{background:var(--red);color:#fff;padding:16px 34px;font-size:0.76rem;letter-spacing:0.1em;text-transform:uppercase;font-weight:600;display:inline-block;transition:background .2s;}
.btn:hover{background:var(--red-lit);}
.light .btn{background:var(--black);color:var(--bone);}
.light .btn:hover{background:var(--red);}
a.underline{border-bottom:1px solid var(--hair-dk);padding-bottom:3px;font-size:0.9rem;color:var(--bone-dim);transition:color .2s,border-color .2s;}
a.underline:hover{color:var(--bone);border-color:var(--red-lit);}

/* proof bar (dark) */
.proof-bar{background:var(--red-deep);color:var(--bone);padding:58px 0;}
.proof-inner{display:grid;grid-template-columns:repeat(4,1fr);gap:44px;}
@media(max-width:900px){.proof-inner{grid-template-columns:repeat(2,1fr);gap:32px;}}
.proof .n{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.3rem;letter-spacing:-0.03em;color:#fff;display:block;}
.proof .c{font-size:0.85rem;color:rgba(237,231,221,.75);margin-top:8px;display:block;line-height:1.45;}

/* split */
.split{display:grid;grid-template-columns:0.85fr 1.15fr;gap:80px;align-items:start;margin-top:70px;}
@media(max-width:900px){.split{grid-template-columns:1fr;gap:44px;}}
.split-copy p{margin-bottom:20px;color:var(--bone-dim);max-width:54ch;}
.split-copy p strong{color:var(--bone);}
.portrait{width:100%;aspect-ratio:4/5;object-fit:cover;}
.sig{max-width:170px;margin-top:30px;opacity:.85;}
blockquote.hero-quote{
  font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:1.45rem;
  line-height:1.28;letter-spacing:-0.025em;margin-bottom:32px;max-width:22ch;
}

/* trio */
.trio{display:grid;grid-template-columns:repeat(3,1fr);gap:56px;margin-top:70px;}
@media(max-width:900px){.trio{grid-template-columns:1fr;gap:44px;}}
.trio .num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:0.9rem;color:var(--red-lit);display:block;margin-bottom:18px;letter-spacing:0.1em;}
.trio h3{font-size:1.42rem;margin-bottom:15px;max-width:17ch;}
.trio p{color:var(--bone-dim);font-size:0.97rem;}

/* evidence */
.ev-list{margin-top:64px;}
.ev{display:grid;grid-template-columns:0.9fr 1.1fr;gap:60px;align-items:center;padding:58px 0;border-top:1px solid var(--hair);}
.ev:last-of-type{border-bottom:1px solid var(--hair);}
@media(max-width:860px){.ev{grid-template-columns:1fr;gap:26px;padding:42px 0;}}
.ev img{width:100%;aspect-ratio:16/10;object-fit:cover;}
.ev .who{font-size:0.7rem;letter-spacing:0.18em;text-transform:uppercase;color:var(--red);display:block;margin-bottom:15px;font-weight:600;}
.ev h3{font-size:clamp(1.5rem,2.7vw,2.05rem);margin-bottom:16px;max-width:19ch;}
.ev p{color:var(--ink-2);margin-bottom:22px;max-width:50ch;}
.ev .go{font-size:0.75rem;letter-spacing:0.11em;text-transform:uppercase;color:var(--red);font-weight:600;}

/* voices */
.voices{display:grid;grid-template-columns:repeat(2,1fr);gap:64px;margin-top:64px;}
@media(max-width:820px){.voices{grid-template-columns:1fr;gap:44px;}}
.v .q{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:1.24rem;line-height:1.35;letter-spacing:-0.02em;margin-bottom:20px;}
.v .n{font-size:0.84rem;color:var(--bone-dim);}
.v .n strong{display:block;color:var(--red-lit);font-weight:600;font-size:0.88rem;margin-bottom:3px;}


/* journal */
.j-grid{display:grid;grid-template-columns:1fr 1fr;gap:84px;align-items:start;}
@media(max-width:900px){.j-grid{grid-template-columns:1fr;gap:46px;}}
.piece{display:block;padding:21px 0;border-bottom:1px solid var(--hair-dk);transition:padding-left .25s;}
.piece:first-of-type{border-top:1px solid var(--hair-dk);}
.piece:hover{padding-left:13px;}
.p-t{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:1.08rem;letter-spacing:-0.02em;display:block;margin-bottom:5px;}
.piece:hover .p-t{color:var(--red-lit);}
.p-n{font-size:0.87rem;color:var(--ink-3);display:block;}

/* forms */
.cap-form{display:flex;margin-top:28px;flex-wrap:wrap;}
.cap-form input{flex:1;min-width:200px;background:transparent;border:1px solid var(--hair-dk);border-right:none;color:var(--bone);padding:16px 18px;font-family:'Inter',sans-serif;font-size:0.95rem;}
.light .cap-form input{border-color:var(--hair);color:var(--black);}
.cap-form input::placeholder{color:var(--bone-dim);}
.cap-form input:focus{outline:none;border-color:var(--red);}
.cap-form button{background:var(--red);color:#fff;border:none;padding:16px 30px;font-family:'Inter',sans-serif;font-size:0.74rem;letter-spacing:0.1em;text-transform:uppercase;font-weight:600;cursor:pointer;transition:background .2s;}
.cap-form button:hover{background:var(--red-lit);}
@media(max-width:540px){.cap-form input{border-right:1px solid var(--hair);}.cap-form button{width:100%;margin-top:10px;}}

/* contact */
.contact{text-align:center;}
.contact h2{font-size:clamp(2.2rem,5vw,3.5rem);max-width:19ch;margin:0 auto 24px;}
.contact .lede{margin:0 auto 42px;}

footer{background:var(--black);color:var(--bone);padding:52px 0;border-top:1px solid var(--hair-dk);}
.f-row{display:flex;justify-content:space-between;align-items:center;flex-wrap:wrap;gap:22px;}
.socials{display:flex;gap:24px;flex-wrap:wrap;}
.socials a{color:var(--bone-dim);font-size:0.85rem;transition:color .2s;}
.socials a:hover{color:var(--red-lit);}
.copy{font-size:0.8rem;color:var(--bone-dim);}

/* case study pages */
.cs-head{padding:180px 0 74px;}
.cs-head .who{font-size:0.7rem;letter-spacing:0.2em;text-transform:uppercase;color:var(--red-lit);display:block;margin-bottom:24px;font-weight:600;}
.cs-head h1{font-size:clamp(2.1rem,4.8vw,3.5rem);max-width:20ch;margin-bottom:24px;}
.cs-head .standfirst{font-size:1.12rem;color:var(--bone-dim);max-width:56ch;}
.cs-img{width:100%;max-height:600px;object-fit:cover;}
.cs-body{padding:96px 0;background:var(--bone);color:var(--black);}
.cs-body h2{font-size:1.65rem;margin:60px 0 20px;}
.cs-body h2:first-of-type{margin-top:0;}
.cs-body h3{font-family:'Inter',sans-serif;font-size:0.93rem;font-weight:600;margin:30px 0 8px;}
.cs-body p{color:var(--ink-2);margin-bottom:20px;}
.cs-body ul{list-style:none;margin:0 0 26px;}
.cs-body li{color:var(--ink-2);padding-left:26px;position:relative;margin-bottom:11px;}
.cs-body li::before{content:'';position:absolute;left:0;top:13px;width:12px;height:1px;background:var(--red);}
.cs-body li strong{color:var(--ink);}
.cs-body blockquote{border-left:2px solid var(--red);padding-left:28px;margin:38px 0;font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:1.24rem;line-height:1.38;letter-spacing:-0.02em;color:var(--ink);}
.cs-body blockquote cite{display:block;font-family:'Inter',sans-serif;font-weight:400;font-size:0.84rem;color:var(--ink-2);margin-top:18px;letter-spacing:0;}
.results{display:grid;grid-template-columns:repeat(auto-fit,minmax(180px,1fr));gap:38px;margin:44px 0;padding:38px 0;border-top:1px solid var(--hair);border-bottom:1px solid var(--hair);}
.result .num{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.55rem;letter-spacing:-0.03em;color:var(--red);display:block;}
.result .cap{font-size:0.85rem;color:var(--ink-2);margin-top:8px;display:block;line-height:1.45;}
.stages{margin:38px 0;}
.stage{display:grid;grid-template-columns:165px 1fr;gap:28px;padding:19px 0;border-top:1px solid var(--hair);}
.stage:last-child{border-bottom:1px solid var(--hair);}
@media(max-width:640px){.stage{grid-template-columns:1fr;gap:5px;}}
.s-name{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:1.02rem;letter-spacing:-0.02em;color:var(--red);}
.s-desc{color:var(--ink-2);font-size:0.96rem;}
.back{display:inline-block;margin-top:54px;font-size:0.75rem;letter-spacing:0.11em;text-transform:uppercase;color:var(--red);font-weight:600;}

/* archive gate */
#gate-veil{position:fixed;inset:0;z-index:300;background:rgba(8,8,8,0.9);display:flex;align-items:center;justify-content:center;padding:24px;opacity:0;transition:opacity .45s;}
#gate-veil.on{opacity:1;}
#gate{background:var(--bone);color:var(--black);max-width:540px;width:100%;position:relative;transform:translateY(18px);transition:transform .5s cubic-bezier(.2,.7,.3,1);max-height:92vh;overflow-y:auto;}
#gate-veil.on #gate{transform:translateY(0);}
.gate-in{padding:46px 46px 42px;}
@media(max-width:540px){.gate-in{padding:34px 24px 30px;}}
#gate h3{font-size:1.75rem;margin-bottom:18px;max-width:17ch;}
#gate h3 em{font-style:normal;color:var(--red);}
#gate p{color:var(--ink-2);font-size:0.96rem;margin-bottom:12px;}
#gate .fine{font-size:0.82rem;margin-top:18px;}
.gate-dismiss{display:block;margin-top:20px;background:none;border:none;color:var(--ink-2);font-size:0.82rem;cursor:pointer;font-family:'Inter',sans-serif;text-decoration:underline;text-underline-offset:3px;}
.gate-dismiss:hover{color:var(--ink);}
.gate-x{position:absolute;top:14px;right:18px;background:none;border:none;color:var(--ink-2);font-size:1.5rem;cursor:pointer;line-height:1;z-index:2;}
.gate-x:hover{color:var(--ink);}

@media(prefers-reduced-motion:reduce){*{animation-duration:.01ms !important;transition-duration:.01ms !important;}}
:focus-visible{outline:2px solid var(--red);outline-offset:3px;}

/* ============ boxed / carded system ============ */
.card{
  background:var(--black-2);border:1px solid var(--hair-dk);
  padding:38px 34px;display:flex;flex-direction:column;
  transition:border-color .25s, transform .25s;
}
.dark2 .card{background:#1D1D1D;}
.light .card{background:#fff;border-color:var(--hair);}
.card:hover{border-color:var(--red-lit);}
a.card:hover{transform:translateY(-3px);}

.grid-3{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:64px;}
@media(max-width:980px){.grid-3{grid-template-columns:repeat(2,1fr);}}
@media(max-width:680px){.grid-3{grid-template-columns:1fr;}}
.grid-2{display:grid;grid-template-columns:repeat(2,1fr);gap:22px;margin-top:64px;}
@media(max-width:820px){.grid-2{grid-template-columns:1fr;}}

/* thesis hero */
.thesis{font-size:clamp(1.9rem,4vw,3.15rem);max-width:19ch;line-height:1.08;}
.attrib{font-size:0.78rem;letter-spacing:0.16em;text-transform:uppercase;color:var(--red);margin-top:26px;display:block;font-weight:600;}

/* case cards */
.case-card{padding:0;overflow:hidden;}
.case-card img{width:100%;aspect-ratio:16/10;object-fit:cover;}
.case-in{padding:30px 28px 32px;display:flex;flex-direction:column;flex-grow:1;}
.case-in .who{font-size:0.68rem;letter-spacing:0.17em;text-transform:uppercase;color:var(--red-lit);display:block;margin-bottom:13px;font-weight:600;}
.case-in h3{font-size:1.28rem;margin-bottom:13px;line-height:1.15;}
.case-in p{color:var(--bone-dim);font-size:0.93rem;flex-grow:1;margin-bottom:20px;}
.case-in .go{font-size:0.72rem;letter-spacing:0.12em;text-transform:uppercase;color:var(--red-lit);font-weight:600;}

/* ways to work */
.way h3{font-size:1.18rem;margin-bottom:11px;}
.way p{color:var(--bone-dim);font-size:0.92rem;}
.way .k{font-size:0.66rem;letter-spacing:0.18em;text-transform:uppercase;color:var(--red-lit);display:block;margin-bottom:15px;font-weight:600;}

/* premise blocks */
.premise{display:grid;grid-template-columns:repeat(3,1fr);gap:22px;margin-top:60px;}
@media(max-width:900px){.premise{grid-template-columns:1fr;}}
.premise .card h3{font-size:1.15rem;margin-bottom:11px;}
.premise .card p{color:var(--bone-dim);font-size:0.93rem;}

/* journal with image */
.j-grid{grid-template-columns:0.95fr 1.05fr;gap:64px;align-items:start;}
@media(max-width:900px){.j-grid{grid-template-columns:1fr;}}
.j-img{width:100%;aspect-ratio:5/4;object-fit:cover;margin-bottom:34px;}
.j-placeholder{
  width:100%;aspect-ratio:5/4;margin-bottom:34px;
  border:1px dashed var(--hair-dk);display:flex;align-items:center;justify-content:center;
  text-align:center;padding:28px;color:var(--ink-3);font-size:0.86rem;line-height:1.6;
}

/* voices boxed */
.v.card .q{margin-bottom:auto;padding-bottom:22px;}

/* ============ in the environment ============ */
.env-grid{display:grid;grid-template-columns:1.15fr 0.85fr;gap:22px;margin-top:60px;}
@media(max-width:860px){.env-grid{grid-template-columns:1fr;}}
.env{position:relative;overflow:hidden;background:#000;}
.env img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .7s cubic-bezier(.2,.7,.3,1);}
.env:hover img{transform:scale(1.03);}
.env-a img{aspect-ratio:4/3;}
.env-b img{aspect-ratio:3/4;}
@media(max-width:860px){.env-b img{aspect-ratio:4/3;object-position:center 30%;}}
.env-cap{
  position:absolute;left:0;right:0;bottom:0;padding:56px 30px 26px;
  background:linear-gradient(to top,rgba(0,0,0,.86),rgba(0,0,0,0));
  color:#fff;
}
.env-cap .k{font-size:0.66rem;letter-spacing:0.18em;text-transform:uppercase;color:var(--red-lit);display:block;margin-bottom:8px;font-weight:600;}
.env-cap p{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:1.05rem;letter-spacing:-0.02em;line-height:1.3;max-width:34ch;}


/* ---- hero rebuild: full-width, no split gap ---- */
.hero{display:block;min-height:auto;padding:0;grid-template-columns:none;}
.hero-copy{padding:190px 0 96px;max-width:1260px;margin:0 auto;padding-left:44px;padding-right:44px;}
@media(max-width:700px){.hero-copy{padding:150px 22px 70px;}}
.hero h1{max-width:20ch;}
.hero .lede{max-width:60ch;}
.hero-band{width:100%;height:clamp(280px,46vh,480px);position:relative;overflow:hidden;}
.hero-band img{width:100%;height:100%;object-fit:cover;object-position:center 34%;}
.hero-band::after{content:'';position:absolute;inset:0;background:linear-gradient(to bottom,var(--black) 0%,rgba(12,12,12,0) 26%,rgba(12,12,12,.25) 100%);}
.rule-red{width:64px;height:3px;background:var(--red-lit);margin-bottom:30px;}

/* ---- photo-backed way cards ---- */
.way-photo{position:relative;overflow:hidden;border-color:transparent;min-height:380px;justify-content:flex-end;padding:0;}
.way-photo .bg{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transition:transform .8s cubic-bezier(.2,.7,.3,1);}
.way-photo:hover .bg{transform:scale(1.05);}
.way-photo::after{content:'';position:absolute;inset:0;background:linear-gradient(to top,rgba(8,8,8,.94) 8%,rgba(8,8,8,.6) 46%,rgba(8,8,8,.2) 100%);}
.way-photo .way-in{position:relative;z-index:2;padding:34px 32px 32px;}
.way-photo:hover{border-color:var(--red-lit);}
.way-photo .k{color:var(--red-lit);}
.way-photo p{color:rgba(237,231,221,.86);}

/* ---- logo bump ---- */
.logo-mark{width:34px;height:34px;}
.logo-text{font-size:1.05rem;}
@media(max-width:420px){.logo-mark{width:28px;height:28px;}.logo-text{font-size:0.9rem;}}

/* ---- hero tweaks ---- */
.hero-copy{padding-top:170px;padding-bottom:120px;}
.hero .eyebrow{font-size:0.86rem;letter-spacing:0.16em;margin-bottom:30px;}
@media(max-width:700px){.hero .eyebrow{font-size:0.78rem;}}

/* ---- credentials grid ---- */
.creds{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;margin-top:70px;}
@media(max-width:980px){.creds{grid-template-columns:repeat(2,1fr);}}
@media(max-width:560px){.creds{grid-template-columns:1fr;}}
.cred{
  background:var(--black-2);border:1px solid var(--hair-dk);padding:34px 28px 30px;
  opacity:0;transform:translateY(20px);
  transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.3,1),border-color .25s;
}
.light .cred{background:#fff;border-color:var(--hair);}
.cred.in{opacity:1;transform:translateY(0);}
.cred:hover{border-color:var(--red-lit);}
.cred svg{width:34px;height:34px;margin-bottom:22px;stroke:var(--red-lit);fill:none;stroke-width:1.4;stroke-linecap:round;stroke-linejoin:round;}
.light .cred svg{stroke:var(--red);}
.cred .n{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.32rem;letter-spacing:-0.03em;display:block;margin-bottom:9px;line-height:1.15;}
.cred .c{font-size:0.88rem;color:var(--bone-dim);line-height:1.5;display:block;}
.light .cred .c{color:var(--ink-2);}

/* ---- who is teaching, relaid ---- */
.teach-quote{
  font-family:'Space Grotesk',sans-serif;font-weight:500;
  font-size:clamp(1.5rem,3vw,2.2rem);line-height:1.22;letter-spacing:-0.028em;
  max-width:26ch;margin:44px 0 0;
}
.teach-quote span{color:var(--red);}
.teach-grid{display:grid;grid-template-columns:0.82fr 1.18fr;gap:74px;align-items:start;margin-top:64px;}
@media(max-width:900px){.teach-grid{grid-template-columns:1fr;gap:40px;}}
.teach-grid .portrait{aspect-ratio:4/5;}
.teach-body p{margin-bottom:20px;color:var(--ink-2);max-width:56ch;}
.teach-body p strong{color:var(--black);}
.ascends-note{border-left:2px solid var(--red);padding-left:26px;margin-top:34px;}
.ascends-note p{margin-bottom:12px;}
.ascends-note p:last-child{margin-bottom:0;}

/* ---- one-to-one photo card ---- */
.way-photo .bg.portrait-crop{object-position:center 18%;}

/* ---- journal graphic ---- */
.j-art{width:100%;aspect-ratio:5/4;background:var(--black-2);border:1px solid var(--hair-dk);display:block;}

/* ---- voices with faces ---- */
.v.card{padding:34px 30px 30px;}
.v .q{font-family:'Space Grotesk',sans-serif;font-weight:500;font-size:1.14rem;line-height:1.4;letter-spacing:-0.018em;margin-bottom:24px;}
.v-who{display:flex;align-items:center;gap:14px;margin-top:auto;}
.v-who img{width:46px;height:46px;border-radius:50%;object-fit:cover;flex-shrink:0;}
.v-who .mono{width:46px;height:46px;border-radius:50%;background:var(--red);color:#fff;display:flex;align-items:center;justify-content:center;font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:0.92rem;flex-shrink:0;letter-spacing:-0.02em;}
.v-who .t{font-size:0.82rem;color:var(--ink-2);line-height:1.4;}
.v-who .t strong{display:block;color:var(--red);font-weight:600;font-size:0.9rem;}
.grid-3.voices-grid{margin-top:64px;}

/* ---- atmospheric section backgrounds ---- */
.has-bg{position:relative;overflow:hidden;}
.has-bg > .bg-layer{
  position:absolute;inset:0;background-size:cover;background-position:center;
  opacity:0.14;filter:grayscale(0.55) contrast(1.05);pointer-events:none;
}
.has-bg > .bg-layer::after{
  content:'';position:absolute;inset:0;
  background:linear-gradient(to bottom,var(--black) 0%,rgba(12,12,12,.35) 40%,var(--black) 100%);
}
.has-bg > .wrap{position:relative;z-index:2;}

/* ---- journal photo ---- */
.j-photo{width:100%;aspect-ratio:5/4;object-fit:cover;filter:grayscale(0.3) brightness(0.92);border:1px solid var(--hair-dk);}

/* ---- hero with faded mic portrait ---- */
.hero{position:relative;overflow:hidden;}
.hero-bg{
  position:absolute;top:0;right:0;bottom:0;width:62%;
  background-size:cover;background-position:center 18%;
  opacity:0.30;filter:grayscale(0.5) contrast(1.08);
  -webkit-mask-image:linear-gradient(to right,transparent 0%,#000 55%);
  mask-image:linear-gradient(to right,transparent 0%,#000 55%);
  pointer-events:none;
}
.hero::after{
  content:'';position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(to bottom,rgba(12,12,12,.55) 0%,rgba(12,12,12,0) 30%,rgba(12,12,12,.9) 100%);
}
@media(max-width:900px){
  .hero-bg{width:100%;opacity:0.18;-webkit-mask-image:linear-gradient(to bottom,transparent,#000 60%);mask-image:linear-gradient(to bottom,transparent,#000 60%);}
}
.hero-copy{position:relative;z-index:3;padding-top:132px;padding-bottom:118px;}
@media(max-width:700px){.hero-copy{padding-top:112px;padding-bottom:80px;}}

/* ---- premise as a distinct block ---- */
#premise{background:var(--black-2);border-top:1px solid var(--hair-dk);border-bottom:1px solid var(--hair-dk);}
a.premise-card{text-decoration:none;}
a.premise-card .more{
  margin-top:20px;font-size:0.7rem;letter-spacing:0.14em;text-transform:uppercase;
  color:var(--red-lit);font-weight:600;display:block;
}
a.premise-card:hover .more{color:#fff;}

/* ---- credentials as their own section ---- */
.creds-section{background:var(--red-deep);color:var(--bone);padding:110px 0;}
@media(max-width:700px){.creds-section{padding:74px 0;}}
.creds-section .eyebrow{color:rgba(237,231,221,.75);}
.creds-section h2{max-width:22ch;}
.creds-section .creds{margin-top:60px;}
.creds-section .cred{background:rgba(0,0,0,.24);border-color:rgba(237,231,221,.22);}
.creds-section .cred:hover{border-color:var(--bone);}
.creds-section .cred svg{stroke:var(--bone);}
.creds-section .cred .n{color:#fff;font-size:1.42rem;}
.creds-section .cred .c{color:rgba(237,231,221,.8);}
.cred .bar-line{display:block;height:2px;background:rgba(237,231,221,.9);width:0;margin-top:20px;transition:width 1.1s cubic-bezier(.2,.7,.3,1) .25s;}
.cred.in .bar-line{width:56px;}

/* ---- teaching relaid: quote top, image left, text right ---- */
.teach-quote{max-width:34ch;margin:36px 0 0;}
.teach-grid{grid-template-columns:0.78fr 1.22fr;gap:62px;margin-top:56px;align-items:start;}
.teach-grid .portrait{aspect-ratio:3/4;object-position:center 20%;}

/* ---- living archive over photo ---- */
#journal{position:relative;overflow:hidden;}
#journal .arch-bg{
  position:absolute;inset:0;background-size:cover;background-position:center 42%;
  opacity:0.22;filter:grayscale(0.4);pointer-events:none;
}
#journal::after{
  content:'';position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(to right,var(--black) 6%,rgba(12,12,12,.6) 55%,rgba(12,12,12,.88) 100%);
}
#journal .wrap{position:relative;z-index:3;}
.arch-head{max-width:60ch;}
.arch-form{max-width:520px;}
.arch-pieces{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:56px;}
@media(max-width:820px){.arch-pieces{grid-template-columns:1fr;}}
.arch-piece{
  background:rgba(21,21,21,.82);border:1px solid var(--hair-dk);padding:28px 26px;
  transition:border-color .25s,transform .25s;display:block;
}
.arch-piece:hover{border-color:var(--red-lit);transform:translateY(-3px);}
.arch-piece .p-t{font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:1.14rem;letter-spacing:-0.02em;display:block;margin-bottom:9px;}
.arch-piece .p-n{font-size:0.9rem;color:var(--bone-dim);display:block;line-height:1.5;}

/* hero image forward */
.hero-bg-strong{opacity:0.44;}
@media(max-width:900px){.hero-bg-strong{opacity:0.26;}}

/* teaching: tighter, all text right */
#teaching{padding-top:100px;padding-bottom:110px;}
.teach-grid{grid-template-columns:0.72fr 1.28fr;gap:56px;margin-top:38px;align-items:start;}
@media(max-width:900px){.teach-grid{grid-template-columns:1fr;gap:32px;margin-top:28px;}}
.teach-grid .portrait{aspect-ratio:3/4;object-position:center 15%;position:sticky;top:104px;}
@media(max-width:900px){.teach-grid .portrait{position:static;aspect-ratio:4/3;}}
blockquote.teach-quote{
  font-family:'Space Grotesk',sans-serif;font-weight:500;
  font-size:clamp(1.35rem,2.5vw,1.95rem);line-height:1.24;letter-spacing:-0.028em;
  max-width:30ch;margin:0 0 30px;color:var(--black);
}
blockquote.teach-quote span{color:var(--red);}
.teach-body p{margin-bottom:18px;color:var(--ink-2);max-width:60ch;}

/* ============================================================
   MOBILE PASS
   ============================================================ */
html,body{max-width:100%;}

/* --- burger + slide-down menu --- */
.burger{
  display:none;background:none;border:0;padding:8px;cursor:pointer;
  width:42px;height:42px;position:relative;flex-shrink:0;
}
.burger span{
  display:block;height:2px;width:22px;background:var(--bone);margin:4px auto;
  transition:transform .3s cubic-bezier(.2,.7,.3,1),opacity .2s;
}
.burger.open span:nth-child(1){transform:translateY(6px) rotate(45deg);}
.burger.open span:nth-child(2){opacity:0;}
.burger.open span:nth-child(3){transform:translateY(-6px) rotate(-45deg);}

.mobile-menu{
  display:none;position:fixed;top:0;left:0;right:0;bottom:0;z-index:55;
  background:var(--black);padding:96px 26px 40px;
  opacity:0;pointer-events:none;transition:opacity .3s;
  overflow-y:auto;
}
.mobile-menu.open{opacity:1;pointer-events:auto;}
.mobile-menu a{
  display:block;font-family:'Space Grotesk',sans-serif;font-weight:600;
  font-size:1.5rem;letter-spacing:-0.025em;padding:20px 0;
  border-bottom:1px solid var(--hair-dk);color:var(--bone);
}
.mobile-menu a:active{color:var(--red-lit);}
.mobile-menu .mm-cta{
  margin-top:30px;background:var(--red);color:#fff;text-align:center;
  border:0;font-size:0.85rem;letter-spacing:0.1em;text-transform:uppercase;
  padding:18px;font-family:'Inter',sans-serif;font-weight:600;
}

@media(max-width:980px){
  .burger{display:block;}
  .mobile-menu{display:block;}
  nav .nav-cta{display:none;}
  nav{padding:12px 20px;}
}

/* --- typography + spacing on small screens --- */
@media(max-width:700px){
  body{font-size:16px;}
  section{padding:64px 0;}
  .wrap,.narrow{padding:0 20px;}

  .hero-copy{padding:104px 20px 66px !important;}
  .hero h1{font-size:clamp(1.95rem,8.4vw,2.6rem);max-width:100%;}
  .hero .lede{font-size:1rem;max-width:100%;margin-top:20px;}
  .hero .eyebrow{font-size:0.68rem;letter-spacing:0.14em;margin-bottom:18px;}
  .attrib{font-size:0.68rem;margin-top:18px;}
  .hero-actions{margin-top:30px;gap:18px;}
  .btn{padding:15px 26px;font-size:0.74rem;width:100%;text-align:center;}
  .hero-actions .btn{width:auto;flex:1 1 100%;}

  h2.big{font-size:clamp(1.6rem,6.6vw,2.1rem);max-width:100%;}
  .lede{font-size:1rem;max-width:100%;}
  .eyebrow{margin-bottom:16px;font-size:0.66rem;}

  .creds-section{padding:62px 0;}
  .creds{margin-top:36px;gap:14px;}
  .cred{padding:26px 22px 24px;}
  .cred svg{width:28px;height:28px;margin-bottom:16px;}
  .cred .n{font-size:1.15rem;}

  .premise{margin-top:36px;gap:14px;}
  .card{padding:28px 24px;}
  .grid-3,.grid-2{margin-top:36px;gap:14px;}

  .teach-quote{font-size:1.28rem !important;max-width:100%;margin-bottom:24px;}
  .teach-grid{margin-top:24px;}
  .teach-body p{font-size:0.98rem;max-width:100%;}
  .ascends-note{padding-left:20px;}

  .way-photo{min-height:300px;}
  .way-photo .way-in{padding:26px 22px 24px;}
  .way h3{font-size:1.1rem;}

  .case-in{padding:24px 22px 26px;}
  .case-in h3{font-size:1.15rem;}

  .arch-pieces{margin-top:32px;gap:14px;}
  .arch-piece{padding:24px 22px;}

  .v.card{padding:28px 24px 26px;}
  .v .q{font-size:1.02rem;}

  .contact h2{max-width:100%;}
  .f-row{flex-direction:column;align-items:flex-start;gap:18px;}
  .socials{gap:16px 20px;}

  /* case study pages */
  .cs-head{padding:118px 0 48px;}
  .cs-head h1{font-size:clamp(1.75rem,7.4vw,2.3rem);max-width:100%;}
  .cs-head .standfirst{font-size:1rem;}
  .cs-img{max-height:280px;}
  .cs-body{padding:60px 0;}
  .cs-body h2{font-size:1.32rem;margin:40px 0 16px;}
  .cs-body blockquote{font-size:1.08rem;padding-left:20px;margin:28px 0;}
  .results{gap:26px;margin:32px 0;padding:30px 0;}
  .result .num{font-size:1.35rem;}

  /* popup */
  .gate-in{padding:34px 22px 28px;}
  #gate h3{font-size:1.45rem;max-width:100%;}
  #gate p{font-size:0.92rem;}
}

@media(max-width:400px){
  .hero h1{font-size:1.82rem;}
  .logo-text{font-size:0.82rem;}
  .logo-mark{width:26px;height:26px;}
}

/* stop faded backgrounds turning to mud on small screens */
@media(max-width:700px){
  .has-bg > .bg-layer{opacity:0.09;}
  #journal .arch-bg{opacity:0.14;}
}

/* ============================================================
   MOTION
   ============================================================ */
[data-rv]{opacity:0;transform:translateY(26px);}
[data-rv].rv-in{
  opacity:1;transform:translateY(0);
  transition:opacity .85s cubic-bezier(.22,.7,.3,1), transform .95s cubic-bezier(.22,.7,.3,1);
}

/* image wipe */
[data-wipe]{clip-path:inset(0 0 100% 0);}
[data-wipe].rv-in{
  clip-path:inset(0 0 0 0);
  transition:clip-path 1.15s cubic-bezier(.22,.7,.3,1);
}

/* hero entrance */
.hero-copy > *{opacity:0;transform:translateY(22px);animation:heroIn .95s cubic-bezier(.22,.7,.3,1) forwards;}
.hero-copy > *:nth-child(1){animation-delay:.15s}
.hero-copy > *:nth-child(2){animation-delay:.3s}
.hero-copy > *:nth-child(3){animation-delay:.45s}
.hero-copy > *:nth-child(4){animation-delay:.6s}
.hero-copy > *:nth-child(5){animation-delay:.75s}
@keyframes heroIn{to{opacity:1;transform:translateY(0);}}

.hero-bg{
  opacity:0;transform:scale(1.09);
  animation:heroBg 2.4s cubic-bezier(.22,.7,.3,1) forwards .1s;
  will-change:transform,opacity;
}
@keyframes heroBg{to{opacity:0.44;transform:scale(1);}}
@media(max-width:900px){@keyframes heroBg{to{opacity:0.26;transform:scale(1);}}}

/* header condense on scroll */
header{transition:padding .35s cubic-bezier(.22,.7,.3,1),background .35s,box-shadow .35s;}
header.condensed nav{padding-top:11px;padding-bottom:11px;}
header.condensed{box-shadow:0 1px 0 var(--hair-dk);}

/* red rule draw-in on section headings */
.rule-draw{display:block;height:2px;background:var(--red-lit);width:0;margin-bottom:26px;}
.rule-draw.rv-in{width:52px;transition:width .9s cubic-bezier(.22,.7,.3,1) .1s;}

/* card lift refinement */
.card{transition:border-color .3s, transform .45s cubic-bezier(.22,.7,.3,1), background .3s;}
a.card:hover{transform:translateY(-5px);}
.arch-piece{transition:border-color .3s, transform .45s cubic-bezier(.22,.7,.3,1);}

/* link underline sweep */
a.underline{position:relative;}
a.underline::after{
  content:'';position:absolute;left:0;bottom:-1px;height:1px;width:0;
  background:var(--red-lit);transition:width .45s cubic-bezier(.22,.7,.3,1);
}
a.underline:hover::after{width:100%;}

/* button press */
.btn,.nav-cta,.cap-form button{transition:background .25s, transform .18s;}
.btn:active,.nav-cta:active,.cap-form button:active{transform:translateY(1px);}

@media(prefers-reduced-motion:reduce){
  [data-rv],[data-wipe],.hero-copy > *,.hero-bg{opacity:1 !important;transform:none !important;clip-path:none !important;animation:none !important;}
  .rule-draw{width:52px !important;}
}

/* ============================================================
   FOOTER
   ============================================================ */
footer{background:var(--black);color:var(--bone);padding:0;border-top:1px solid var(--hair-dk);}
.f-top{
  display:grid;grid-template-columns:1.4fr 1fr 1fr;gap:56px;
  padding:74px 0 60px;
}
@media(max-width:900px){.f-top{grid-template-columns:1fr 1fr;gap:44px 32px;}}
@media(max-width:600px){.f-top{grid-template-columns:1fr;gap:38px;padding:56px 0 44px;}}

.f-brand{display:flex;align-items:center;gap:13px;margin-bottom:20px;}
.f-brand img{width:38px;height:38px;object-fit:contain;}
.f-brand span{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.1rem;letter-spacing:-0.02em;}
.f-line{color:var(--bone-dim);font-size:0.94rem;max-width:34ch;margin-bottom:28px;}

.f-h{
  font-size:0.66rem;letter-spacing:0.18em;text-transform:uppercase;
  color:var(--red-lit);font-weight:600;margin-bottom:20px;display:block;
}
.f-nav{display:flex;flex-direction:column;gap:13px;}
.f-nav a{color:var(--bone-dim);font-size:0.92rem;transition:color .2s,padding-left .25s;width:fit-content;}
.f-nav a:hover{color:var(--bone);padding-left:6px;}

/* social icon row */
.f-social{display:flex;gap:12px;flex-wrap:wrap;}
.f-social a{
  width:44px;height:44px;border:1px solid var(--hair-dk);
  display:flex;align-items:center;justify-content:center;
  transition:background .25s,border-color .25s,transform .3s;
}
.f-social a:hover{background:var(--red);border-color:var(--red);transform:translateY(-3px);}
.f-social svg{width:18px;height:18px;fill:var(--bone-dim);transition:fill .25s;}
.f-social a:hover svg{fill:#fff;}
.f-social .lbl{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);}

.f-bottom{
  border-top:1px solid var(--hair-dk);padding:24px 0 30px;
  display:flex;justify-content:space-between;align-items:center;gap:16px;flex-wrap:wrap;
}
.f-bottom p{font-size:0.78rem;color:var(--bone-dim);opacity:.8;}
.f-bottom .f-mini{display:flex;gap:22px;flex-wrap:wrap;}
.f-bottom .f-mini a{font-size:0.78rem;color:var(--bone-dim);opacity:.8;transition:color .2s,opacity .2s;}
.f-bottom .f-mini a:hover{color:var(--red-lit);opacity:1;}
@media(max-width:600px){.f-bottom{flex-direction:column;align-items:flex-start;gap:14px;}}

/* ============================================================
   FOOTER — centred, single block
   ============================================================ */
footer{padding:0;}
.f-inner{
  display:flex;flex-direction:column;align-items:center;text-align:center;
  padding:82px 40px 62px;
}
@media(max-width:700px){.f-inner{padding:58px 22px 46px;}}
.f-brand{display:flex;align-items:center;gap:14px;margin-bottom:22px;}
.f-brand img{width:44px;height:44px;object-fit:contain;}
.f-brand span{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:1.22rem;letter-spacing:-0.025em;}
@media(max-width:480px){
  .f-brand{flex-direction:column;gap:12px;}
  .f-brand span{font-size:1.05rem;}
}
.f-line{
  color:var(--bone-dim);font-size:0.98rem;max-width:46ch;margin:0 auto 40px;line-height:1.6;
}
@media(max-width:700px){.f-line{font-size:0.92rem;margin-bottom:32px;}}
.f-h{
  font-size:0.66rem;letter-spacing:0.2em;text-transform:uppercase;
  color:var(--red-lit);font-weight:600;margin-bottom:20px;display:block;
}
.f-social{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}
.f-social a{
  width:48px;height:48px;border:1px solid var(--hair-dk);
  display:flex;align-items:center;justify-content:center;
  transition:background .25s,border-color .25s,transform .3s;
}
.f-social a:hover{background:var(--red);border-color:var(--red);transform:translateY(-4px);}
.f-social svg{width:19px;height:19px;fill:var(--bone-dim);transition:fill .25s;}
.f-social a:hover svg{fill:#fff;}
@media(max-width:400px){.f-social{gap:10px;}.f-social a{width:44px;height:44px;}}
.f-copy{
  margin-top:46px;padding-top:26px;border-top:1px solid var(--hair-dk);
  width:100%;max-width:640px;font-size:0.78rem;color:var(--bone-dim);opacity:.75;
}

/* ---- living archive: focus on the hand and page ---- */
#journal .arch-bg{
  background-size:172%;
  background-position:56% 82%;
  opacity:0.34;
  filter:grayscale(0.15) contrast(1.06);
}
@media(max-width:900px){
  #journal .arch-bg{background-size:280%;background-position:56% 84%;opacity:0.22;}
}

/* ============================================================
   METHOD — the ASCENDS acrostic
   ============================================================ */
#method{
  background:var(--black-2);
  border-top:1px solid var(--hair-dk);border-bottom:1px solid var(--hair-dk);
  overflow:hidden;
}
.method-intro{max-width:58ch;}

.ledger-wrap{margin-top:76px;border-top:1px solid var(--hair-dk);}
@media(max-width:700px){.ledger-wrap{margin-top:46px;}}
.ledger{padding-left:44px;padding-right:44px;}
@media(max-width:700px){.ledger{padding-left:22px;padding-right:22px;}}

.stg{
  position:relative;
  display:grid;grid-template-columns:118px 1fr;
  align-items:center;column-gap:38px;
  padding:26px 0;border-bottom:1px solid var(--hair-dk);
  transition:background .45s ease;
}
.stg::after{
  content:'';position:absolute;inset:0;pointer-events:none;
  background:linear-gradient(to right,rgba(168,18,25,.15),transparent 58%);
  opacity:0;transition:opacity .45s ease;
}
.stg:hover::after{opacity:1;}

/* the initial — the acrostic letter */
.stg-let{
  font-family:'Space Grotesk',sans-serif;font-weight:700;
  font-size:clamp(3.4rem,6vw,5.1rem);line-height:.82;letter-spacing:-0.05em;
  color:currentColor;position:relative;z-index:2;
  transition:transform .55s cubic-bezier(.22,.7,.3,1);
  text-align:center;
}
.stg:hover .stg-let{transform:translateX(8px);}

.stg-txt{position:relative;z-index:2;}
.stg-name{
  font-family:'Space Grotesk',sans-serif;font-weight:600;
  font-size:clamp(1.15rem,2.1vw,1.6rem);letter-spacing:-0.025em;
  line-height:1.05;color:var(--bone);margin-bottom:8px;
}
.stg-line{
  color:var(--bone);font-size:1.02rem;line-height:1.4;margin-bottom:6px;
  font-weight:400;
}
.stg-note{color:var(--bone-dim);font-size:0.94rem;line-height:1.55;max-width:60ch;}

/* letters climb from depth into light */
.stg:nth-child(1){color:#67292D;}
.stg:nth-child(2){color:#84262B;}
.stg:nth-child(3){color:#A2131A;}
.stg:nth-child(4){color:#BE2027;}
.stg:nth-child(5){color:#D53531;}
.stg:nth-child(6){color:#EA7A69;}
.stg:nth-child(7){color:var(--bone);}

@media(max-width:760px){
  .stg{grid-template-columns:62px 1fr;column-gap:20px;padding:22px 0;align-items:start;}
  .stg-let{font-size:2.9rem;line-height:.9;padding-top:2px;}
  .stg:hover .stg-let{transform:none;}
  .stg-name{font-size:1.08rem;margin-bottom:6px;}
  .stg-line{font-size:0.96rem;}
  .stg-note{font-size:0.89rem;}
}
@media(max-width:420px){
  .stg{grid-template-columns:48px 1fr;column-gap:16px;}
  .stg-let{font-size:2.3rem;}
}

.method-close{margin-top:64px;border-left:2px solid var(--red);padding-left:28px;max-width:60ch;}
.method-close p{color:var(--bone-dim);margin-bottom:14px;}
.method-close p strong{color:var(--bone);}
@media(max-width:700px){.method-close{padding-left:20px;margin-top:44px;}}

/* ---- nav: stop wrapping ---- */
.nav-links a{white-space:nowrap;}
.nav-links{gap:26px;}
@media(max-width:1140px){.nav-links{gap:20px;font-size:0.72rem;}}

/* ---- archive: substack card ---- */
.arch-pieces{grid-template-columns:repeat(4,1fr);}
@media(max-width:980px){.arch-pieces{grid-template-columns:repeat(2,1fr);}}
@media(max-width:600px){.arch-pieces{grid-template-columns:1fr;}}
.arch-piece.is-sub{
  background:var(--red);border-color:var(--red);
  display:flex;flex-direction:column;justify-content:space-between;
}
.arch-piece.is-sub:hover{background:var(--red-lit);border-color:var(--red-lit);}
.arch-piece.is-sub .p-t{color:#fff;}
.arch-piece.is-sub .p-n{color:rgba(255,255,255,.86);}
.arch-piece.is-sub svg{width:26px;height:26px;fill:#fff;margin-bottom:16px;}

/* ---- gated archive cards ---- */
.arch-piece{cursor:pointer;position:relative;}
.arch-piece .lockline{
  display:flex;align-items:center;gap:8px;margin-top:16px;
  font-size:0.72rem;letter-spacing:0.1em;text-transform:uppercase;
  color:var(--red-lit);font-weight:600;
}
.arch-piece .lockline svg{width:13px;height:13px;fill:currentColor;flex-shrink:0;}
.arch-piece.is-sub .lockline{color:rgba(255,255,255,.9);}
.arch-piece.picked{border-color:var(--red-lit);background:rgba(168,18,25,.14);}

.arch-form{max-width:560px;margin-top:36px;position:relative;}
.arch-form.pulse input{border-color:var(--red-lit);}
.arch-form.pulse{animation:formPulse 1.1s ease;}
@keyframes formPulse{
  0%{transform:translateY(0)}
  25%{transform:translateY(-5px)}
  50%{transform:translateY(0)}
  75%{transform:translateY(-2px)}
  100%{transform:translateY(0)}
}
.form-note{font-size:0.84rem;color:var(--bone-dim);margin-top:14px;}
.form-note strong{color:var(--bone);}
.form-msg{
  margin-top:16px;font-size:0.9rem;color:var(--bone);
  border-left:2px solid var(--red-lit);padding-left:16px;display:none;
}
.form-msg.show{display:block;}
#gate .form-msg{color:var(--black);}

/* ============================================================
   MOBILE TYPE SCALE — final pass
   Establishes clear hierarchy: hero > section head > lede >
   card head > body > caption. Overrides earlier rules.
   ============================================================ */
@media(max-width:760px){

  body{font-size:15.5px;line-height:1.6;}

  /* --- level 1: hero, the largest thing on the page --- */
  .hero h1{font-size:2.05rem;line-height:1.1;letter-spacing:-0.035em;max-width:100%;}
  .hero .lede{font-size:0.98rem;line-height:1.62;margin-top:20px;}
  .hero .eyebrow{font-size:0.6rem;letter-spacing:0.18em;margin-bottom:16px;}
  .attrib{font-size:0.6rem;letter-spacing:0.16em;margin-top:16px;}

  /* --- level 2: section headings --- */
  h2.big{font-size:1.62rem;line-height:1.14;letter-spacing:-0.03em;}
  .contact h2{font-size:1.72rem;line-height:1.12;}
  #gate h3{font-size:1.32rem;line-height:1.16;}

  /* --- level 3: ledes --- */
  .lede{font-size:0.97rem;line-height:1.65;margin-top:18px;}

  /* --- eyebrows --- */
  .eyebrow{font-size:0.6rem;letter-spacing:0.19em;margin-bottom:14px;}
  .rule-draw{margin-bottom:16px;height:2px;}
  .rule-draw.rv-in{width:38px;}

  /* --- level 4: card headings --- */
  .card h3,.way h3,.case-in h3,.trio h3{font-size:1.06rem;line-height:1.25;letter-spacing:-0.02em;margin-bottom:9px;}
  .premise .card h3{font-size:1.06rem;}
  .arch-piece .p-t{font-size:1.02rem;}

  /* --- level 5: body copy inside cards --- */
  .card p,.way p,.case-in p,.trio p,.premise .card p{font-size:0.88rem;line-height:1.58;}
  .arch-piece .p-n{font-size:0.85rem;line-height:1.55;}
  .teach-body p{font-size:0.94rem;line-height:1.68;margin-bottom:15px;}
  .split-copy p{font-size:0.94rem;line-height:1.68;}

  /* --- pull quotes: distinct but not competing with h2 --- */
  blockquote.teach-quote{font-size:1.2rem !important;line-height:1.3;margin-bottom:22px;}
  .v .q{font-size:0.98rem;line-height:1.5;margin-bottom:18px;}

  /* --- method --- */
  .stg-name{font-size:1.04rem;margin-bottom:5px;}
  .stg-line{font-size:0.93rem;line-height:1.42;margin-bottom:5px;}
  .stg-note{font-size:0.84rem;line-height:1.5;}
  .method-close p{font-size:0.92rem;line-height:1.62;}

  /* --- credentials --- */
  .cred{padding:22px 18px 20px;}
  .cred svg{width:24px;height:24px;margin-bottom:13px;}
  .cred .n{font-size:1.04rem;line-height:1.2;margin-bottom:7px;}
  .cred .c{font-size:0.8rem;line-height:1.5;}

  /* --- captions and meta --- */
  .way .k,.case-in .who,.trio .num{font-size:0.58rem;letter-spacing:0.16em;margin-bottom:11px;}
  .v-who .t{font-size:0.76rem;}
  .v-who .t strong{font-size:0.83rem;}
  .v-who img,.v-who .mono{width:40px;height:40px;}
  .lockline{font-size:0.62rem;letter-spacing:0.09em;margin-top:12px;}
  a.underline{font-size:0.85rem;}
  .form-note{font-size:0.8rem;}

  /* --- forms and buttons --- */
  .cap-form input{padding:14px 15px;font-size:0.9rem;}
  .cap-form button{padding:14px 22px;font-size:0.7rem;letter-spacing:0.09em;}
  .btn{padding:14px 26px;font-size:0.72rem;letter-spacing:0.09em;}
  .nav-cta{font-size:0.64rem;padding:9px 15px;}

  /* --- footer --- */
  .f-brand span{font-size:1rem;}
  .f-brand img{width:38px;height:38px;}
  .f-line{font-size:0.88rem;line-height:1.6;margin-bottom:28px;}
  .f-h{font-size:0.6rem;letter-spacing:0.18em;margin-bottom:16px;}
  .f-copy{font-size:0.72rem;margin-top:36px;padding-top:20px;}

  /* --- case study pages --- */
  .cs-head h1{font-size:1.72rem;line-height:1.14;}
  .cs-head .standfirst{font-size:0.97rem;line-height:1.62;}
  .cs-head .who{font-size:0.6rem;letter-spacing:0.18em;margin-bottom:16px;}
  .cs-body h2{font-size:1.24rem;line-height:1.2;margin:34px 0 13px;}
  .cs-body h3{font-size:0.86rem;margin:24px 0 6px;}
  .cs-body p,.cs-body li{font-size:0.93rem;line-height:1.68;}
  .cs-body blockquote{font-size:1.04rem;line-height:1.45;padding-left:18px;margin:26px 0;}
  .cs-body blockquote cite{font-size:0.76rem;margin-top:13px;}
  .result .num{font-size:1.2rem;}
  .result .cap{font-size:0.8rem;}
  .s-name{font-size:0.95rem;}
  .s-desc{font-size:0.88rem;}
  .back{font-size:0.68rem;letter-spacing:0.14em;}

  /* --- popup --- */
  #gate p{font-size:0.88rem;line-height:1.58;}
  #gate .fine{font-size:0.76rem;}
  .gate-dismiss{font-size:0.78rem;}

  /* --- mobile menu --- */
  .mobile-menu a{font-size:1.22rem;padding:17px 0;letter-spacing:-0.02em;}
  .mobile-menu .mm-cta{font-size:0.72rem;padding:16px;}
}

@media(max-width:400px){
  body{font-size:15px;}
  .hero h1{font-size:1.86rem;}
  h2.big{font-size:1.48rem;}
  .contact h2{font-size:1.56rem;}
  blockquote.teach-quote{font-size:1.1rem !important;}
  .cs-head h1{font-size:1.56rem;}
}

/* photo-backed cards: quieter images, clearer words */
.way-photo::after{
  background:linear-gradient(to top,rgba(8,8,8,.97) 12%,rgba(8,8,8,.82) 48%,rgba(8,8,8,.6) 100%);
}
.way-photo .bg{opacity:.52;filter:grayscale(.35) contrast(1.02);}
.way-photo:hover .bg{opacity:.66;}
@media(max-width:760px){
  .way-photo .bg{opacity:.42;}
  .way-photo::after{background:linear-gradient(to top,rgba(8,8,8,.97) 16%,rgba(8,8,8,.86) 55%,rgba(8,8,8,.66) 100%);}
}

/* mobile: bring card photography back up */
@media(max-width:760px){
  .way-photo .bg{opacity:.62;}
  .way-photo::after{background:linear-gradient(to top,rgba(8,8,8,.95) 14%,rgba(8,8,8,.74) 52%,rgba(8,8,8,.45) 100%);}
}

/* short intensives: no photo, treat as a deliberate closing card */
.way-plain{
  background:var(--red-deep);border-color:var(--red-deep);
  grid-column:1 / -1;display:grid;grid-template-columns:1fr 1fr;gap:34px;align-items:center;
  padding:40px 36px;
}
.way-plain:hover{border-color:var(--red);}
.way-plain .k{color:rgba(237,231,221,.72);}
.way-plain h3{font-size:1.4rem;}
.way-plain p{color:rgba(237,231,221,.88);}
@media(max-width:820px){
  .way-plain{grid-template-columns:1fr;gap:14px;padding:32px 26px;}
  .way-plain h3{font-size:1.15rem;}
}

/* hero eyebrow: one line, readable */
@media(max-width:760px){
  .hero .eyebrow{font-size:0.66rem;letter-spacing:0.15em;white-space:nowrap;}
}
@media(max-width:400px){
  .hero .eyebrow{font-size:0.6rem;letter-spacing:0.12em;}
}
@media(max-width:340px){
  .hero .eyebrow{font-size:0.55rem;letter-spacing:0.1em;}
}

/* hero image: stronger on mobile */
@media(max-width:900px){
  .hero-bg-strong{opacity:0.44;}
  .hero::after{
    background:linear-gradient(to bottom,rgba(12,12,12,.5) 0%,rgba(12,12,12,.25) 26%,rgba(12,12,12,.88) 100%);
  }
  .hero-copy{position:relative;z-index:3;}
}
@media(max-width:600px){
  .hero-bg-strong{
    opacity:0.5;
    background-position:center 12%;
    -webkit-mask-image:linear-gradient(to bottom,#000 0%,#000 46%,transparent 96%);
    mask-image:linear-gradient(to bottom,#000 0%,#000 46%,transparent 96%);
  }
}